October 2019

NZ Geothermal

Brand Identity

Conference Visuals

Scroll to see full case study

Client

Mike Allen, Clair Scott

NZGA

Rotorua, New Zealand

Visit Website

Overview

The New Zealand Geothermal Association commissioned me to design the New Zealand pavilion for the World Geothermal Congress 2020 in Reykjavík. During the process, I developed a supporting brand identity to help unify the pavilion graphics and create a stronger, more memorable presence.

No items found.

Project Goals

Challenge

The pavilion needed to represent New Zealand at an international geothermal conference in a way that felt credible, visually coherent, and distinctive. It also had to balance technical geothermal content with broader themes of innovation, sustainability, and place.

Approach

Worked with stakeholders and key representatives to shape the creative direction.

Developed a strategic visual approach informed by research into geothermal energy, tourism, science, and culture.

Created early concepts through sketching, brainstorming, and visual exploration.

Designed a supporting brand identity to bring consistency across the pavilion elements.

Produced detailed pavilion graphics and final artwork ready for implementation.

Outcome

The result was a cohesive pavilion concept with a clear visual identity that helped present New Zealand as a leader in geothermal innovation and sustainable development. Although the conference was later cancelled, the project demonstrates my ability to think beyond a single deliverable and build a stronger system around the brief.