December 2024

Antarctic Sea-Ice Switch

Brand Identity

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Client

Nancy Bertler, Melissa Climo

Victoria University of Wellington

Wellington, New Zealand

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Overview

Initially tasked with designing a website for the Antarctic Sea-Ice Switch project, I proposed developing a cohesive brand identity to amplify its impact and visibility. Creating a visual identity would provide the necessary visual assets to craft a consistent and engaging website aesthetic.

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Programme Focus

The Antarctic Sea-Ice Switch (ASIS) Programme addresses the urgent issue of declining sea ice in the Ross Sea, which impacts New Zealand and global climate stability. ASIS combines advanced scientific methods with Māori perspectives to understand sea-ice dynamics and inform climate adaptation strategies. The programme aims to position New Zealand as a leader in Antarctic research and policy-making.

This project will facilitate the dissemination of critical insights, enabling adaptation to unavoidable changes and identifying potential impacts of carbon emissions.

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