September 2022
Todd Stackpole Osteopathy
Brand Identity
.svg)
Scroll to see full case study
Overview
Todd Stackpole, transitioning from a Brighton osteopathic clinic to an independent practice within a shared allied health space, needed a distinct brand identity. Having designed the shared space's branding, I was the natural choice to create a cohesive visual identity for Todd, balancing continuity with his existing clients and appeal to new patients.
No items found.
Design Brief
Voice
The brand will represent Todds’ openness and ability to communicate and welcome a stranger.
The personal information that needs to be shared will require a high level of trust from new clientele and so the brand needs to evoke a voice of confidentiality and assurance that Todd will welcome and openly listen to their personal stories, motivations, traumas, and relationships.
Colour
Favoured colours include earthy tones, greens, and orange. These colours are favoured for the feelings they evoke as well as Todds’ preferred working uniform style.
Design Outcome
No items found.
Explore
projects
projects
