August 2020

Antarctic Science Platform

Brand Identity

Corporate Documentation

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Client

Melissa Climo

Antarctic Science Platform

Christchurch, New Zealand

Overview

A brand refresh for the Antarctic Science Platform was a self-initiated project to demonstrate how a new direction would enable more scalability and clarity across the various mediums the platform was intended to be delivered through.

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Current Identity

The Antarctic Science Platform is a great opportunity to lead Antarctic research campaigns that address pressing environmental and climate change questions. The Platform seeks to advance understanding of the impact of Antarctica on the global Earth system and to inform projections of future changes in a warming world.

While contracted to assist Antarctica New Zealand with the graphic design of some marketing collateral, the idea of refreshing their current visual identity seemed to develop.

Concept Generation