September 2024
LATAM Geothermal Congress
Brand Identity
Website Design
Social Media
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Overview
The inaugural Latin American Geothermal Congress will take place in El Salvador from September 22nd to 25th, 2025. This technical event aims to facilitate knowledge sharing and networking to enhance the development and utilization of geothermal resources across Latin America.
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Design Insights
The inaugural Latin American Geothermal Congress, hosted by LAGEO, will coincide with El Salvador's 50th anniversary of geothermal energy production at the Ahuachapán Geothermal Power Plant. The event's brand identity should reflect the region's cultural heritage, diversity, and the dynamic nature of geothermal energy. Key considerations for creating an impactful and inclusive brand identity include:
- Vibrant Color Palette: Embrace the vibrant spirit of Latin America by incorporating a bold and energetic color scheme.
- Aztec-Inspired Symbolism: Incorporate elements of Aztec design to connect with the region's ancient heritage
- Pan-Latin American Representation: Create a design that represents all Latin American countries:
- Geothermal Energy Dynamics: Reflect the dynamic nature of geothermal energy in the design:
- Typography and Language: Choose typography that is both modern and culturally relevant:
- Adaptability and Scalability: Ensure the brand identity is versatile
Design Outcome
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